Senior Social Media & Editorial Content Manager
Brief info about Vinted
Vinted is the leading second-hand fashion marketplace in Europe and a go-to destination for all kinds of second-hand items. With a mission to make second-hand the first choice worldwide, Vinted enables people to sell and buy second-hand clothes and lifestyle items from each other, helping give those items a second or even third life.
Vinted Go launched in 2022, with a focus on developing products and solutions for more seamless shipping and delivery across Europe. Vinted Go has connected more than 60 carriers and more than 500,000 PUDO points across Europe to support the delivery of millions of parcels per year.
The Vinted Group, composed of Vinted Marketplace, Vinted Go, and Vinted Pay is headquartered in Vilnius, with workplaces in Germany, Lithuania, France, the United Kingdom, the Netherlands and over 2,000 employees. Its backers include Accel, EQT Growth, Insight Partners, Lightspeed Venture Partners, Sprints, and TPG.
Information about the position
We are currently looking for a social media and editorial content lead to join our Corporate Affairs team, reporting directly to our VP and to become a key member of the Corporate Affairs leadership team, to build and lead the organic social media and editorial content function at Vinted. You will have the exciting opportunity to define the strategy for our social media channels and execute it, along with expanding our earned impact through a strong content strategy. You will be working in the Corporate Affairs team, alongside with your colleagues in PR, Corporate Communications, Public Affairs and Sustainability, and partnering closely with colleagues in our Marketing teams.
In this position, you’ll
- Develop and execute our organic social media strategy, aimed at increasing reach and earned conversation, building an audience and improving brand sentiment.
- Play a key leadership role within the Corporate Affairs team, helping to shape overall communication strategies and initiatives through creative ideas, editorial content and translating external conversations and trends to inform business decisions.
- Create and curate engaging and culturally relevant content in multiple formats such as video, memes and photography for our social media channels: Instagram, Tiktok, YouTube and Linkedin, with a view to expanding into further channels over time. As needed, create corporate content for our corporate website.
- Work with our Executive Comms team to support Vinted’s senior executives with their social presence, focusing primarily on LinkedIn.
- Create and maintain a content calendar, plan organic campaigns, and identify and engage with relevant trends and online conversations through quick-turn content.
- Work with our brand, creative, digital and influencer teams to maximize marketing campaigns through organic and earned content and amplify best performing organic content with paid.
- Oversee owned channels moderation, working in partnership with Customer Support teams.
- Produce monthly performance reports for our social media channels and campaigns.
- Hire and train a small team of social media managers. Build the team AI-first, to take advantage of the exciting new technologies and efficiencies emerging in this space.
About you
- You have a deep understanding of organic social media and have a proven track record with managing consumer brands. Bonus points if you have a social media following yourself (feel free to add your social handle in the application questions!).
- You enjoy producing content and are comfortable producing and editing high-quality, quick-turn content yourself. Experience crafting creative assets using AI tools is a plus.
- You are as comfortable working at high-level developing a strategy and plans as you are being hands-on producing content and engaging with users.
- You have proven ability with developing and presenting campaign and channel performance reports.
- You possess fluency in English, both written and verbal communication. This is essential for creating engaging content and interacting with our audience.
- Proficiency in any additional languages is a plus, French is preferred but not essential.
- For a role like this, we ideally look for someone with 6+ years of experience in social media or digital marketing roles.
Work perks
- The opportunity to benefit from our share options programme
- 25 working days of holiday
- Newest MacBook models
- Free access to an office gym
- Mental and emotional health support through the Mindletic app
- Home office support: we provide IT workstation equipment and a personal budget of up to €540 for home workplace furniture
- Private health insurance
- On-site canteen serving delicious homemade food at friendly prices
- Frequent team-building events
- A personal monthly budget for shopping on Vinted
- The opportunity to spend up to 90 days per year - 21 of which can be spent working outside of the EU - on workation
- A dog-friendly office
Working at Vinted
Individual Learning Budget
We invest in your professional growth! As part of our commitment to continuous learning, we offer an annual learning budget to support your personal and career development through courses, certifications, workshops and more.
Hybrid Work
We’ve adopted a hybrid workplace model where 2 days in office are recommended but not enforced. It’s up to you and your team to decide on the exact days you’ll spend working together in person.
Equal Opportunity
The Vinted Group is committed to building an inclusive workplace where people from all walks of life feel a sense of belonging. We welcome applications from people of all backgrounds, identities and life experiences. At Vinted, all applicants are treated fairly without regard to their race, age, religion or belief, sex, national origin, citizenship, gender identity, sexual orientation, disability, or any other protected characteristic.
The salary range for this position is €42,800 - €57,800 gross per year.