Product Manager - Digital Marketing tracking & Search, Member Lifecycle

  • Kaunas, Lithuania
  • Product Management
  • Vinted Marketplace

Brief info about Vinted 

Our mission is to make second-hand the first choice, and we're looking for people who want to help us get there. Every day, we work together to help our members buy and sell pre-loved clothing and lifestyle items, giving each piece a second life – or even a third.
The Vinted Group is made up of three business units that support this mission:

Vinted Marketplace is Europe’s leading platform for second-hand fashion and a go-to destination for all kinds of pre-loved items, with a growing range of categories. Our platform connects millions of members across 20+ markets, helping great items find a new life.

Vinted Go enhances the shipping experience with a vast network of over 500,000 pick-up and drop-off points, partnering with more than 60 carriers across Europe, with added services like item verification for peace of mind on high-value pieces.

Vinted Pay is the newest part of the Vinted Group, dedicated to bringing secure, reliable payments to buyers and sellers across Europe. Seamlessly integrated into the Vinted app, it helps keep every transaction safe, efficient, and easy for our members.

Founded in 2008 in Lithuania, Vinted began as a way for friends to find new homes for clothes they no longer needed. In 2019, we became Lithuania's first unicorn! Today, our headquarters remain in Vilnius, and we've grown with offices across Europe, supported by a team of over 2,000 people. Our backers include Accel, EQT Growth, Insight Partners, Lightspeed Venture Partners, Sprints, and TPG.

Information about the position 

We’re looking for a Product Manager to join the product team that owns Vinted’s digital marketing performance tracking, SEO infrastructure, and GenAI-driven search capabilities. You’ll own the end-to-end development of our marketing measurement and search tooling, lead improvements to tracking and attribution pipelines, and be responsible for building a joint roadmap across Marketing and Member Lifecycle domain.

You will work very closely with Growth Marketing, Data Science, and Engineering teams to ensure our platforms provide accurate insights, scalable search experiences, and reliable tracking foundations that enable smarter decision-making and sustainable growth. You’ll be an integral member of the product team, collaborating with Product Analytics, and Engineering Leads - and become part of the ever strengthening PM community within Vinted.

In this position, you’ll 

Be responsible for;

Performance Tracking & Data Foundations

  • Own end-to-end digital marketing tracking systems, ensuring reliable collection of performance, attribution, and behavioural data.
  • Ensure high-quality, consistent data across web and app platforms for performance channels by managing event design, tag configuration, and monitoring for tracking drift, including on SEO landing pages.

SEO Platform & GenAI Search

  • Oversee the tooling and systems that support organic search performance.
  • Drive optimizations that improve rankings, reduce technical SEO issues, and support scalable content generation.
  • Define how AI-enhanced search interacts with marketplace content, metadata, and user intent.
  • Create visibility and strategy around GenAI Search optimization.

Roadmap & Cross-Functional Partnerships

  • Build and manage a joint roadmap for Marketing Performance & Search with transparent reporting and timely delivery.
  • Partner deeply with Data Science, Engineering, and Marketing to align priorities and build solutions that scale.
  • Communicate trade-offs, dependencies, and opportunities clearly to stakeholders.
  • Drive knowledge-sharing to raise organizational literacy around measurement, organic growth, and AI search.
  • Enable Marketing teams with clear documentation, troubleshooting support, and best practices.

About you 

  • Experience working with marketing app and web performance tracking (Adjust MMP, GA4 / Firebase).
  • Familiarity with SEO best practices, search ranking signals, and technical SEO tooling.
  • Interest or experience with AI/LLM search, ranking systems, or retrieval pipelines.
  • Foundational product management skills focused on platform or tooling development.
  • Excellent communication and co-creation abilities with both technical and non-technical partners.
  • Curious, proactive, and motivated to improve processes, insights quality, and search experiences.

Work perks 

  • The opportunity to benefit from our share options programme
  • 25 working days of holiday
  • Access to all the tools & tech needed for work
  • Home office support: we provide IT workstation equipment and a personal budget of up to €540 for home workplace furniture
  • Private health insurance
  • Digital mental and emotional health support and Employee Assistant Program (EAP)
  • Frequent team-building events
  • A personal monthly budget for shopping on Vinted
  • The opportunity to spend up to 90 days per year - 21 of which can be spent working outside of the EU - on workation
  • A dog-friendly office
  • In Vilnius office: gym & in-house meals at friendly prices
  • In Kaunas office: a monthly lunch allowance, and a once-a-week provided in-house lunch and breakfast

Working at Vinted 

Individual Learning Budget

We invest in your professional growth! As part of our commitment to continuous learning, we offer an annual learning budget to support your personal and career development through courses, certifications, workshops and more.

Hybrid Work 

We’ve adopted a hybrid workplace model where 2 days in the office are recommended but not enforced. It’s up to you and your team to decide on the exact days you’ll spend working together in person.

Equal Opportunity

The Vinted Group is committed to building an inclusive workplace where people from all walks of life feel a sense of belonging. We welcome applications from people of all backgrounds, identities and life experiences. At Vinted, all applicants are treated fairly without regard to their race, age, religion or belief, sex, national origin, citizenship, gender identity, sexual orientation, disability, or any other protected characteristic.

The salary range for this position is  4,317 - € 5,833 gross per month.


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